Roofing PPC
roofing PPC
Maximize Your Leads with Targeted Roofing PPC (Pay Per Click)
Pay-per-click (PPC) advertising is an essential tool for driving targeted traffic to your roofing website and generating high-quality leads. Therefore, our PPC experts craft highly effective campaigns that reach your ideal customers at the exact moment they’re searching for your services.
With a data-driven approach and ongoing optimization, we help you maximize your return on investment (ROI) and achieve your marketing goals efficiently.
Since 2008, we have helped hundreds of businesses improve their websites and online marketing strategies. So, contact us today to develop a custom strategy tailored to your roofing business.
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How does roofing PPC (pay-per-click) advertising work for roofing companies?
People search for your roofing services online every day. What’s great about showing up on the first page of Google is that you are targeting people actively looking for your roofing services. Traditional marketing, like television, radio, magazines, and billboards, will make many people aware that you exist.
However, many of those people are not actively looking for your services. The problem is that it can sometimes be challenging to show up organically on the first page of Google. This is where PPC advertising can help your roofing business appear on the first page of Google. Your roofing will typically show up as a sponsored link, and anytime someone clicks on your ad, Google will charge you for sending traffic to your website.
What is the average cost per click for roofing-related keywords in my area?
Close to two million different keywords have the word roofing in them. However, we’ve narrowed it down to the top 1500 roofing keywords. The cost of every keyword is determined by a live bidding auction between you and other roofing contractors bidding on different keywords.
Profitable keywords typically cost more, whereas other keywords cost less. However, most keywords cost between $3.00 and $60 per click. We would need to set up a meeting to know the average cost per click in your area.
Are Roofing Bing Ads a viable alternative to Roofing Google Ads, and what are the key differences?
Bing Ads are a great option if you live in an area with a population of at least 500,000. The problem with Bing Ads is that the search volume is very low compared to Google Ads. However, the average cost per click is significantly less. Take, for example, the cost difference from the following table for the Los Angeles County area.
| Keyword | Cost Per Click on Google Ads | Cost Per Click on Bing Ads |
|---|---|---|
| Roofing | $5.93 | $2.74 |
| Roofing contractor | $9.35 | $2.17 |
| Roof repair | $8.11 | $1.15 |
| Roof replacement | $9.01 | $4.49 |
| Metal roofing | $2.25 | $1.10 |
| Commercial Roofing | $7.78 | $1.01 |
| Roof inspection | $13.16 | $0.64 |
| Roofing services | $4.50 | $1.91 |
| Leaky roof repair | $7.68 | $0.73 |
| Average Cost Per Click | $7.53 | $1.77 |
Do you care if your lead came from Google or Bing?
If you offer a large service area, you might want to consider using Bing Ads as part of your strategy.
How do you optimize Roofing PPC Ads?
We start by reviewing your campaign structure to ensure it’s still relevant. We also review your keyword search report and try to find “negative keywords”. These are keywords that your ad should not be showing up for, like “roofing jobs” or “roofing images”. We add “jobs” or “images” as a negative keyword.
We also look at potential new “positive keywords” to ensure you are maximizing your traffic. We might consider changing your match type if you are not getting enough or too much traffic. We will look at your click-through rate on your ads. If we see anything below 5%, we will likely make changes to help you get a higher click-through rate. This is where we like to do A/B testing to see which ad will perform better. If we know that you have a low-quality score on your ads, we will consider creating new optimized landing pages to increase the performance of your ads.
It’s also essential to verify that all conversion tags are still active. We will adjust accordingly if you have expanded or reduced your service area. We will also consider adjusting your bid on mobile devices since those searching on their cell phone are more likely to call you for a quote.
Finally, we will change the bid strategy depending on the stage of your pay-per-click campaign. For instance, in the beginning, we usually start by “maximizing clicks,” within 3 to 6 months, we will likely change it to cost per acquisition.
Finally, within 9 to 12 months, we’ll consider changing it to return on ad spend.
What types of pay-per-click ads are there for roofing companies?
PPC Search Ads
The most common type of roofer PPC ads is search ads. These ads generally appear at the top of every search and say “Sponsored.”
PPC Google Maps Search Ad
We like this type of ad better because it makes you look like you are part of the local map and includes your ratings and Google Business Profile. To make this work, you must ensure your Google Ads account is linked to your Google Business Profile. If you don’t have them connected, you won’t be an option here.
PPC Display Ads
Display Ads tend to have very low conversion rates because people rarely click on them, and if they do, they will accidentally click on them. Nonetheless, they can work well if the user has visited your website in the past and, for example, visited your “Contact Us” or one of your service pages.
We can set up a re-targeting campaign to follow that user for the next 30 to 90 days and have your ads follow them to remind them that they visited your website.
PPC Video Ads
Video ads also have low conversion rates because when people look at a video, they are not actively looking for your roofing business. However, we can target people who have been looking for roofing services. We can also do a retargeting campaign after they’ve visited your website.
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