Roofing SEO
What Is Roofing SEO?
The primary objective of roofing SEO, or Search Engine Optimization, is to elevate your roofing business’s online visibility. By achieving higher rankings on major search engines like Google, Yahoo, and Bing, your business becomes a top choice result, which naturally leads to better quality leads.
Many individuals searching for roofing services online are actively seeking to hire a roofing company, placing them further down the buyer’s funnel and making them more likely to convert into customers. Specifically, prospects in the “Evaluation” phase of the buyer’s funnel are actively comparing different roofing businesses to find the best solution for their needs.
Buyers Funnel
Appearing on the first page of Google for relevant keywords can be achieved through two primary methods.
Option 1) The first involves paying search engines like Google, Yahoo, or Bing on a pay-per-click basis.
Option 2) The second method is to appear organically, which means ranking without direct payment to the search engine.
Both approaches have their place in a comprehensive marketing strategy. However, relying solely on paid search traffic can become problematic if the cost per click escalates to a point where it’s no longer financially viable. The challenge with organic roofing SEO is that it requires time and consistent effort to build momentum and achieve high rankings.
We firmly believe it stands out as one of the most effective long-term marketing strategies available. This enduring value is precisely why many successful roofing franchises make significant investments in their roofing SEO efforts. They fully grasp the power of compounding results that come from ranking for hundreds, and in some cases thousands, of different roofing keywords over time.
How Does Roofing SEO Work?
Your business can show up in many powerful ways organically (meaning, not through paid ads), each offering a unique opportunity to attract potential customers.
Here are some of the key ways your roofing business can appear on Google search results:
The Local Pack
This is arguably the most crucial for local roofing companies. It’s the map section displaying 3 business listings that appears for local searches like “roofing company near me” or “roofing + [your city]”. Appearing in the Local Pack is essential as it drives high-intent leads from people ready to call.
Traditional Organic Search Results
These are the standard website listings that appear below the Local Pack or paid advertisements. Ranking well here for relevant terms (e.g., “best roofing contractor [your city]”, “roof replacement cost”) brings valuable, qualified traffic to your site.
Featured Snippets & AI Overviews
Sometimes called “position zero,” these appear at the very top of results and provide direct answers, often pulled from your website, instantly establishing your business as an authority.
Images & Videos:
Visuals of your completed projects, team, or helpful explainer videos can appear directly within search results, making your listing more engaging and informative.
Targeting The Best Roofing Keywords
While people often search for general roofing information (“Informational”) or specific company names (“Navigational”), your primary goal is to capture potential customers conducting “Transactional” or “Commercial” searches – those who are actively looking to hire a roofing contractor right now. That’s precisely why focusing your efforts on appearing in the Local Pack and the main Organic Search Results for high-intent local keywords is absolutely key to growing your roofing business.
More Than Just Keyword Rankings
Many businesses get fixated on ranking #1 for one or two super-competitive keywords. While ambitious, a more effective initial strategy is to target a range of less competitive, but still relevant, local keywords. Think of these as “high-opportunity” or “low-hanging fruit” keywords.
Ranking for multiple specific roofing services, neighborhoods, or long-tail questions related to roofing quickly adds up, driving more qualified traffic to your site sooner. This approach builds your website’s authority through these early wins, allowing us to then strategically target those more difficult, high-volume terms down the line.
How Do We Improve Local Roofing SEO?
Ready to stop missing out on valuable local leads? We have a proven approach. We focus on 7 key areas to significantly improve your local roofing business’s visibility on Google and connect you with homeowners ready to hire. There are 7 main areas we focus on to help our customers improve their local roofing SEO.
- Google My Business Profile
- On-Page Optimization
- Quality Reviews
- Quality Backlinks
- Website Engagement
- Online Directories
- Personalization Signals
Optimizing Google My Business Profile for Roofing SEO
Your Google Business Profile (GBP) is often the first place potential customers find you online. A complete and optimized GBP is crucial for ranking higher in local search results. While most businesses have a GBP, many miss out on key optimization opportunities.
Why a fully optimized GBP matters:
- Higher Local Rankings: Google favors profiles that are complete and actively managed.
- Increased Visibility: Stand out in Google Maps and local search results.
- Enhanced Trust: A detailed and up-to-date profile builds confidence with potential customers.
But simply filling out your profile isn’t enough. Consistent monthly optimization is key. This includes:
- Adding new photos and videos showcasing your work.
- Posting updates, offers, and information about your services or events.
- Actively responding to customer reviews, both positive and negative.
This ongoing activity signals to Google that your business is active and engaged, boosting your local search performance.
Optimizing Your Website For Roofing SEO
At the heart of successful roofing SEO is a deep understanding of the keywords your local customers are using to find roofing services.
How Do We Do Roofing Keyword Research?
We go beyond basic terms. While broad terms like “roofing” can have millions of potential keywords, we specialize in identifying the most valuable and relevant keywords for your specific local market. We then strategically integrate these keywords throughout your website content, including page titles, headings, descriptions, and body text.
Ideally, you’d rank for every relevant keyword. However, with limited time and resources, strategic prioritization is essential. We help you identify high-impact keywords that will drive the most qualified leads to your business. Here is a video that shows you how we prioritize your roofing keywords:
How Do We Do Roofing Technical SEO?
Once we’ve identified your target keywords, our focus shifts to the technical foundation of your website. Technical SEO ensures that search engines can easily crawl, understand, and index your site. This is a critical step that many web design agencies unfortunately overlook for roofing businesses.
We utilize industry-leading tools like Ahrefs, Rank Math, and SEMrush to conduct a thorough technical audit, reviewing up to 40 key technical elements. Some of these include but are not limited to:
- Crawlability and Indexability: Making sure search engines can access and list your pages.
- XML Sitemaps & Robots.txt: Guiding search engines through your site efficiently.
- Site Speed and Mobile-Friendliness: Ensuring a fast and seamless experience on all devices.
- Canonicalization and Redirects: Preventing duplicate content issues and guiding users and search engines to the correct pages.
- Website and URL Structure: Creating a logical and search-engine-friendly site hierarchy.
- Structured Data Markup: Adding code that helps search engines better understand your content and potentially display rich results.
By addressing these technical aspects, we often see significant boosts in website traffic for our clients, giving you a crucial advantage over competitors who skip this vital step.
Getting Quality Reviews For Better SEO Results
Online reviews are powerful for both potential customers and search engines. Accumulating high-quality, impactful reviews can significantly enhance your online reputation and improve your search rankings.
We provide you with proven strategies and exact scripts to encourage your satisfied customers to leave compelling reviews. To make the review process easy, we provide you with a custom QR code that takes customers directly to your review page. These QR codes can be conveniently placed on clipboards, phone cases, or even included in your invoices.
What Are Roofing SEO Backlinks and Off-Page SEO?
Backlinks, or links from other websites to yours, act as powerful votes of confidence in the eyes of search engines. They signal that your website is a valuable and relevant resource, which can significantly boost your search engine rankings
While acquiring high-quality and relevant backlinks is one of the more challenging aspects of SEO, we have developed over 13 effective strategies to help your roofing business earn authoritative links. As you gain more quality backlinks, your website’s authority score will increase. A higher authority score directly correlates with a higher probability of outranking your local competitors and attracting more qualified traffic.
We’ve observed that roofing companies with an authority score of 23/100 or higher often achieve excellent rankings and experience substantial website traffic. However, every market is different. This is an example of what might work in a competitive market. However, in a less competitive market, it might only take an authority score of 12/100 to rank for competitive keywords -every market is different. Therefore, we must do a full analysis of your market to give you a better idea of how much work will be involved to get you your desired results.
Optimize Website Engagement for Better Roofing SEO
When users click on your website from the search results, their behavior on your site sends important signals to Google. A higher Click-Through Rate (CTR) from search results compared to your competitors can positively impact your rankings.
We focus on optimizing your website to keep visitors engaged. This includes strategically incorporating elements like:
✔ Informative and well-written text
✔ Original images showcasing your work
✔ Integration of your social media feeds
✔ Clear calls to action and easy navigation
We use tools like Microsoft Clarity to gain valuable insights into how visitors interact with your website.
Heatmaps show us where users click the most, and session recordings allow us to see how they navigate and consume your content. This data-driven approach helps us make informed decisions to continuously improve your website’s engagement, a key factor that Google considers for ranking.
Get Listed With Online Directories for Better Roofing SEO
Getting your roofing business listed in relevant online directories is essential for building trust and visibility with search engines and potential customers. Directories like Google Business Profile, Bing Places, Yelp, Apple Maps, and Yellow Pages are crucial starting points.
There are over 100 online directories where your business can potentially be listed. We will conduct a comprehensive scan to identify where your business is listed and, more importantly, where it’s missing. We then help you get listed on the most impactful directories to increase your online footprint and enhance your credibility with search engines.
Roofing SEO
SEO Roadmap Infographic
FAQ’s About Roofing SEO
How Do Personalization Signals Affect Roofing SEO?
Google’s search results are increasingly personalized based on a user’s search history and location. For example, if someone in Springfield, Illinois, searches for “roofing Springfield,” Google is likely to show results for local roofing companies in Springfield, Illinois.
While you can’t control a user’s search history, having a physical office located strategically within your desired target market is a significant factor that Google considers for local search rankings.
How Much Does Roofing SEO Cost?
The investment in roofing SEO varies depending on the competitiveness of your local market and the scope of services required. While the Small Business Administration (SBA) often recommends allocating 7% to 8% of revenue towards marketing, the ideal budget for your roofing business will depend on your specific goals and competitive landscape.
Most of our clients invest anywhere between $1,000 to $3,000 per month for our comprehensive SEO services. Contact us today to get a customized quote!
How Long Does It Take To See Roofing SEO Results?
The timeline for seeing significant SEO results is less about a fixed period and more about the level of competition in your local market and the investment made to surpass it. For instance, a highly competitive market like Denver, Colorado, will likely require a more extensive effort than a less competitive market like El Paso, Texas.
Instead of providing a generic timeline, we believe in a data-driven approach. We conduct a thorough analysis of your current online presence and local competition to provide you with a more accurate estimate of the time and investment needed to achieve your goals.
What we can promise is consistent progress. We provide monthly reports detailing the work we’ve done, the impact of those efforts, and our strategic plan for the next 90 days. This transparent approach ensures you’re always informed about your SEO performance and the steps we’re taking to drive your success.
Dominate Local Search For Your Roofing Business
Ready to be the top choice for roofing in your service area? Our proven local SEO tactics for roofing companies deliver real results. Schedule a call to discuss your goals and see how we can help you achieve local search dominance.