Dominate Roofing Sales: Free Strategies & Tools for Contractors
Winning more roofing jobs doesn’t have to mean spending a ton of money—sometimes, the best tools are free. Whether you’re new to roofing sales or have years of experience under your belt, the right tools can make a huge difference. The good news? There are tons of free resources out there to help you close more deals, build trust with customers, and grow your business. In this article, I’ve rounded up 19 of the best—from online training and digital tools to templates and community groups—to help you sell smarter and win more jobs.
What do you most want to learn how to implement?
One of these tools will provide the know-how to achieve it.
Table of Contents:
- 1: The Roof Strategist
- 2: GAF Roofing Academy
- 3: Cotney Consulting Group
- 4: Udemy
- 5: The Roof Strategist YouTube Channel
- 6: Roofing Insights YouTube Channel
- 7: Alex Hormozi YouTube Channel
- 8: Roofers Coffee Shop Podcasts
- 9: The Roof Strategist Podcast
- 10: Roofing Insights Podcast
- 11: Free Sales Scripts
- 12: Free Objection Handling Guides
- 13: Free Roofing Proposal Templates
- 14: Free Roofing Estimate Templates
- 15: HubSpot Free CRM
- 16: iRoofing / Roofr / HOVER
- 17: Trello / Asana
- 18: Reddit
- 19: Facebook Groups
Category 1: Online Training & Courses
1. The Roof Strategist: Free Online Roofing Sales Training & Pitch Mastery
Why The Roof Strategist Stands Out for Roofers
The Roof Strategist’s Free Training Center is a goldmine for roofers looking to sharpen their sales game without spending a dime. Built specifically for the roofing industry, it delivers bite-sized, practical lessons that reps can apply immediately in the field. From overcoming objections to perfecting your pitch, this platform offers real-world tactics that help sales teams close more deals with confidence. It’s ideal for individual reps, small teams, or business owners who want structured, reliable training without the pressure of expensive programs.
What Makes It Different
Unlike generic sales courses, The Roof Strategist speaks directly to roofing professionals. Everything is tailored—from door-knocking strategies to handling insurance conversations. The content is clear, no-fluff, and constantly updated to reflect what’s working now. Whether you’re just getting started or want to take your sales skills to the next level, this free training hub gives you a clear path to better results, fast.
2. GAF Roofing Academy: Free Training for New & Aspiring Roofers
Why GAF Roofing Academy Is a Standout Resource
The GAF Roofing Academy is a powerful launchpad for anyone entering the roofing industry. Designed by one of the most trusted names in roofing, this free program combines hands-on training with practical knowledge in installation, systems, and sales. It’s especially valuable for those new to the trade, offering real-world experience and a clear pathway to employment. Participants not only gain technical skills but also the confidence to succeed in the field from day one.
What Makes It Different
What sets GAF apart is its focus on both craftsmanship and career readiness. The academy isn’t just about teaching roofing—it’s about building a workforce. With strong ties to contractors nationwide, GAF helps students connect directly with hiring companies. And because it’s backed by a major manufacturer, the training is always up to date with the latest products, standards, and sales practices. It’s a no-cost, high-value resource for aspiring roofers who want to stand out and start strong.
“When I tried to get into the roofing industry before going to the academy, nobody wanted me because I had no experience. Showing up to the Roofing Academy changed my life drastically. I know I have two kids at home. I have something to push me. I would say that all the success started with the Roofing Academy.” Austin Teague, GAF Roofing Academy Graduate
3. Cotney Consulting Group: Free Legal & Business Courses for Roofers
Why Cotney Consulting Group Deserves Your Attention
Cotney Consulting Group brings a unique edge to roofing education by offering free online courses tailored specifically for contractors. Their content goes beyond basic sales training, covering crucial topics like risk management, legal compliance, and industry best practices. For roofing professionals aiming to protect and grow their business, these courses provide the tools and knowledge to operate more strategically and professionally.
What Makes It Stand Out
What sets Cotney apart is their deep understanding of the legal and operational challenges roofers face. Their team includes attorneys and industry pros who know the ins and outs of construction law and business efficiency. By focusing on risk reduction and long-term success, not just closing deals, Cotney’s free training helps roofers build stronger, safer, and more sustainable businesses. It’s a smart resource for those who want to sharpen both their sales and their strategy.
4. Udemy: Free & Affordable Online Courses for Roofing Sales & Marketing
Why Udemy Is a Smart Choice for Roofers
Udemy offers a wide selection of free and budget-friendly courses designed to help roofing professionals improve their sales and marketing skills. Whether you’re a solo contractor or running a full team, these on-demand tutorials let you learn at your own pace—no deadlines or pressure. From cold calling tips to social media marketing strategies, there’s something for every stage of your business.
What Sets It Apart
The flexibility and variety make Udemy stand out. You can choose exactly what you need—whether it’s refining your pitch, building an email list, or learning how to run paid ads. Plus, with user ratings and reviews, you can easily find quality content without wasting time. It’s a low-risk, high-reward way for roofers to stay sharp and competitive in a constantly evolving market.
When was the last time you took a course to sharpen your skills?
Category 2: Video & Audio Content
5. The Roof Strategist YouTube: Free Roofing Sales Coaching & Role Plays
Why The Roof Strategist YouTube Channel Works for Roofers
The Roof Strategist YouTube Channel is a goldmine for roofing sales pros who want real, actionable advice without the fluff. With free access to sales strategies, live role-plays, objection-handling tactics, and motivational content, this channel delivers the kind of training that actually moves the needle. It’s like having a sales coach in your pocket—available 24/7.
What Sets It Apart
Unlike generic sales channels, this one is tailored specifically to roofing. Every video speaks your language and addresses the exact challenges you face in the field. Whether you’re knocking doors, closing insurance claims, or training new reps, The Roof Strategist breaks it all down in an easy-to-follow, relatable way. It’s consistent, practical, and trusted by thousands of roofers across the country.
6. Roofing Insights YouTube: Expert Roofing Business & Marketing Videos
Why the Roofing Insights YouTube Channel Is a Must-Watch
The Roofing Insights YouTube Channel, hosted by Dmitry Lipinskiy, is a powerhouse for roofing contractors serious about growing their business. With a mix of reviews, marketing tips, industry interviews, and hard-earned advice, this channel helps roofers stay informed and ahead of the game. It’s ideal for owners, sales teams, and anyone wanting to better understand the business side of roofing.
What Sets It Apart
Dmitry brings a raw, unfiltered perspective rooted in real-world experience. He’s built and run successful roofing businesses, so his content is honest, practical, and battle-tested. From breaking down the best CRMs to exposing shady practices in the industry, Roofing Insights is about helping contractors make smarter decisions and build stronger companies. It’s not just education—it’s advocacy for the roofing community.
Do you learn better by watching others or by trying it out yourself?
7. Alex Hormozi YouTube: Advanced Sales & Business Scaling Strategies
Why the Alex Hormozi YouTube Channel Is a Sales Game-Changer
The Alex Hormozi YouTube Channel is packed with high-impact, no-fluff advice on selling, scaling, and building a business that lasts. While his content isn’t roofing-specific, his clear, tactical breakdowns are incredibly valuable for contractors who want to close more deals, build stronger teams, and think like high-level entrepreneurs.
What Sets It Apart
Hormozi delivers straight talk on topics like lead conversion, offer creation, and team accountability—all crucial for roofing businesses looking to grow. His frameworks are simple, repeatable, and proven, making them easy to implement in day-to-day operations. If you’re a roofer looking to sharpen your sales mindset and systems, this channel gives you the tools and confidence to level up fast.
Much can be gained from watching YouTube. Yet, if you are not in a space to do it all yourself, come to us. We are experts waiting to jumpstart your business and get you more customers.
8. Roofers Coffee Shop Podcasts: Industry Insights & Sales Talk On-The-Go
Why Roofers Coffee Shop Podcasts Are Worth a Listen
The Roofers Coffee Shop Podcasts offer a steady stream of real talk, expert insights, and industry stories that help roofers stay sharp and inspired. Whether you’re driving to a job site, stuck in traffic, or knocking on doors, these episodes make it easy to keep learning on the go. They’re created specifically with roofing professionals in mind, so the advice is always relevant, practical, and easy to apply.
What Sets It Apart
Unlike generic sales podcasts, this one dives deep into the roofing industry, featuring contractors, vendors, and thought leaders who’ve been in your shoes. From sales strategy to customer communication, you’ll hear what’s working right now. It’s not just theory—it’s relatable, real-world advice that can help you connect better with clients and close more deals.
9. The Roof Strategist Podcast: Sales Mindset & Tactics for Roofing Pros
Why The Roof Strategist Podcast Deserves a Spot in Your Playlist
The Roof Strategist Podcast is designed for roofing pros who want more than just tips—they want a winning mindset. Each episode blends real-world sales strategies with the mental shifts needed to succeed in a competitive industry. Whether you’re a new rep or a seasoned closer, this podcast helps you show up sharper, more focused, and ready to win.
What Sets It Apart
It’s not just about what to say in a pitch—it’s about how you show up to every appointment. Host Adam Bensman dives into the psychology behind successful sales, helping listeners build confidence and stay motivated. With a mix of tactical advice and high-energy coaching, this podcast gives roofers the tools they need to sell smarter and stay in the game long-term.
“Dmitry has helped me a lot with his content. I started a small roofing company in Minneapolis as a dental student. I didn’t know anything about how to run a business. It feels pretty humbling to be in the shadow of a big player like him. Especially someone who is so willing to help others.” – Michael Schaake
How often do you use drive time to level up your sales game?
10. Roofing Insights Podcast: Stay Ahead with Roofing Industry Trends & Tech
Why the Roofing Insights Podcast Is Worth Tuning Into
The Roofing Insights Podcast offers a front-row seat to the latest trends, tech, and tactics shaping the roofing industry. It’s perfect for contractors who want to stay sharp on what’s working right now in sales, marketing, and business development. Listening in can help you make smarter decisions and stay a step ahead of the competition.
What Sets It Apart
Hosted by industry veteran Dmitry Lipinskiy, this podcast goes beyond surface-level advice. It features interviews with top-performing contractors, product experts, and influencers who are actively moving the industry forward. You’ll get honest takes, new perspectives, and practical tips you can actually use—from tools and apps to strategies that get results.
Category 3: Sales Enablement Tools & Templates
11. Free Roofing Sales Scripts: Master Your Pitch & Handle Objections
Why Free Sales Scripts Are a Game-Changer
Free sales scripts from sources like ServiceTitan and Knockio blogs give roofers a clear roadmap for conversations with potential customers. Instead of guessing what to say next, these scripts help you handle objections smoothly, build trust, and confidently guide leads toward saying “yes.” They’re especially useful for new reps or anyone who wants to polish their pitch.
What Sets Them Apart
What makes these scripts stand out is that they’re tested and tailored for the roofing industry, addressing common concerns homeowners have. Plus, they’re freely available online, so you can start using them right away without any cost or complicated setup. Using these proven scripts means you spend less time worrying about what to say and more time closing deals.
I couldn’t have grown 87% last year without ServiceTitan. I wouldn’t even consider another software company.” –Tom Howard, Owner, Lee’s Air
Would having a go-to script take the pressure off your next sales pitch?
12. Free Objection Handling Guides: Turn No-Sayers into Roofing Clients
Why Free Objection Handling Guides Matter
Objections happen in every sales conversation, and having the right response ready can make all the difference. Free objection handling guides from sources like SPOTIO equip roofers with clear, practical answers to common concerns homeowners raise. This helps keep conversations on track and builds confidence in your team.
What Makes These Guides Stand Out
These guides are specifically designed for roofing sales, addressing real objections you’re likely to face in the field. Plus, they’re easy to access and implement—no cost, no complicated training needed. By mastering objection handling, your team can turn hesitant leads into customers more consistently and close deals faster.
13. Free Roofing Proposal Templates: Professional Bids to Close More Deals
Why Free Roofing Proposal Templates Are Essential
A clear, professional proposal can be the difference between winning a job and getting passed over. Free roofing proposal templates from platforms like Jobber, Revv, and Workyard help you create polished bids that build trust with clients and highlight your professionalism. They make it easy to present your pricing and services in a way that stands out.
What Sets These Templates Apart
These templates are tailored for roofing contractors, designed to include all the key details clients expect while saving you time on formatting and writing. Because they’re customizable and ready to use, you can quickly deliver consistent, high-quality proposals that help close more deals without reinventing the wheel every time.
14. Free Roofing Estimate Templates: Clear & Accurate Quotes for Homeowners
Why Free Roofing Estimate Templates Matter
Clear and accurate estimates are key to winning over homeowners. Free roofing estimate templates from platforms like Jobber and Workyard help you present costs in a straightforward, easy-to-understand way. This transparency reduces confusion and builds trust, making it easier for clients to say yes.
What Makes These Templates Stand Out
Designed specifically for roofing contractors, these templates ensure you include all necessary details without overwhelming your customers. They’re simple to customize and quick to use, helping you deliver professional, consistent estimates that boost your chances of closing the deal.
Category 4: Digital Tools (Free Tiers/Trials)
15. HubSpot Free CRM: Manage Roofing Leads & Boost Sales Efficiency
Why HubSpot Free CRM Works for Roofers
HubSpot Free CRM helps roofing businesses keep all their leads and contacts in one place, making it easier to manage follow-ups and stay organized. With automated reminders and simple tracking tools, your team can focus on closing deals instead of juggling spreadsheets or missed calls. Plus, it’s completely free, so you can start improving your sales process without upfront costs.
What Makes HubSpot Stand Out
Unlike basic contact lists, HubSpot offers a visual sales pipeline that lets you see exactly where each lead is in the buying process. It’s user-friendly for teams of any size and scales with your business as you grow. The automation features save time, reduce human error, and ensure no lead slips through the cracks—helping you close more jobs, faster.
“With HubSpot, we have a tool that can change with us because we can build it the way we need it. We couldn’t have achieved this growth if we’d stayed with Infusionsoft. I can’t imagine doing business without HubSpot.”
– Ryan Grissinger, Chief Technology Officer, Roof Maxx
16. iRoofing, Roofr, HOVER: Free Trials for Digital Roofing Measurements & Proposals
Why iRoofing, Roofr, and HOVER Are Game-Changers for Roofers
These platforms give roofers access to advanced tools like precise measurements, 3D roof modeling, and digital proposals—features that used to require expensive equipment or software. Even with their free trials or basic plans, you can create professional, accurate estimates that build trust with homeowners and speed up the sales process.
What Sets Them Apart
What makes these tools stand out is how they combine technology with ease of use. You don’t need to be a tech expert to generate detailed visuals and proposals that wow clients. Plus, the digital approach reduces mistakes from manual measurements and helps your team close deals faster by delivering clear, polished presentations.
17. Trello & Asana: Free Project Management for Roofing Teams
Why Trello and Asana Are Must-Haves for Roofing Teams
Trello and Asana offer free project management tools that make it easy to organize jobs, track leads, and manage daily tasks. For roofing teams juggling multiple projects and clients, these platforms help keep everything visible and on schedule, so nothing slips through the cracks.
What Sets Them Apart
Their simple, visual interfaces let you assign tasks, set deadlines, and communicate with your team all in one place. Whether you’re managing appointments or following up on leads, Trello and Asana reduce chaos and boost productivity without any upfront cost. Perfect for roofers who want to work smarter, not harder.
“Implementing Trello into our workflow has streamlined our project management process. The visual boards and task assignments have improved team collaboration and efficiency.”
-Linda M., Project Manager, Summit Roofing
How are you keeping track of your leads and projects right now?
Category 5: Community & Networking
18. Reddit Communities: Free Peer Support & Sales Tips for Roofers
Why Reddit Communities Matter for Roofers
Reddit’s roofing subreddits, like r/RoofingSales and r/Roofing, offer a lively space where roofers come together to swap sales tips, share leads, and tackle common challenges. Joining these conversations can keep you in the loop on industry trends and fresh ideas.
What Sets These Subreddits Apart
Unlike formal training, these communities provide real-time, peer-driven support from people who’ve been in the trenches. It’s a no-cost way to learn from others’ experiences, ask questions, and build connections that can help grow your roofing business.
“Engaging with the r/RoofingSales community has provided me with practical advice and support from fellow professionals. It’s a valuable resource for sharing experiences and learning new strategies.”
-Alex P., Roofing Sales Representative
19. Connect & Learn with Roofing Professionals Online
Why Facebook Groups Are Valuable for Roofers
Facebook groups, such as Best Roofing Growth, provide a supportive space where roofing professionals from around the world connect. These groups are great for sharing advice, asking questions, and staying updated on the latest tools and sales strategies.
What Makes These Groups Stand Out
Unlike one-way training programs, Facebook groups foster real conversations and peer support. You get to learn from others’ successes and challenges in a collaborative, easy-to-access environment, making them a powerful, free resource to help grow your roofing business.
We are experts at upping your social media game. Contact us, and we can develop a plan tailored to your needs that will deliver the results you’re looking for.
Which one of these free tools are you going to try first?
Conclusion: Your Next Steps to Free Roofing Sales Success
Success in roofing sales doesn’t have to come with a big price tag. With expert training programs, easy-to-use templates, powerful CRMs, and active online communities, these free resources give you everything you need to sharpen your skills and close more deals. The tools are ready — now it’s up to you to take action and grow your roofing business like never before.
We know that utilizing any of these tools will support you in improving your conversion rate. Though if you don’t have the time or bandwidth to do all this research and training yourself. Consider coming to us. Let us help you get started with a free website audit. Contact us and we can discuss the best next steps for you are your business.
We always have more for you. Check out this article: Local SEO for Roofing Companies