Top 7 Tips for a High-Converting Roofing Landing Page

Why Roofing Landing Pages Matter

Tired of pouring money into ads that don’t deliver real leads? You’re not alone. Many roofing companies drive traffic to cluttered websites that confuse instead of converting. The solution isn’t more traffic—it’s sending that traffic to a high-converting landing page. Roofing businesses that use targeted landing pages see up to 220% more leads than those that don’t. Why? Because a landing page is focused, simple, and built for one job: turning clicks into customers.

“Landing pages convert at an average rate of 4.3%, but the top 25% are converting at 11.5% or more.” Unbounce

Important to remember:

It’s relatively simple to design the perfect roofing landing page, but your goals, audience, and market can shift over time. What performs well today might not hit the same tomorrow. That’s why your landing page should be flexible—easy to tweak with new images, calls to action, or offers as your business evolves.

If all this stresses you out, don’t. You don’t have to do it by yourself. Your time is best spent on what you do best—roofs. Let us handle the updates and strategy that will get you more calls and more work.

According to WordStream, top-performing roofing landing pages see conversion rates of 10% or more. That’s a huge leap from the average! Why? Because a well-designed landing page speaks directly to your ideal customer. It eliminates distractions, showcases your benefits, and makes it easy for someone to say “yes” to your service. An inbound phone lead from a high-converting landing page has up to a 1000% better chance of becoming a paying customer. Simply put: your website may build trust, but your landing page closes the deal.

As you try these 7 top tips yourself, you will see the difference in your conversion rates. Or if you have no time for that, you can contact us and see how we can help you create a great roofing landing page.

Tip 1: Make Your Headline Hit Like a Hammer

What do your clients want from you? What’s the result they need? They want to know you’ll meet that need, meet it fast, and give them great value. Your headline should be simple and direct. It’s the first thing they’ll see—before they read your offer, your reviews, or even notice your logo. Don’t waste that prime real estate with vague statements. Lead with the biggest benefit you offer.

The main objective of your headline is to clearly state how your service helps them. It should match what they’re searching for and highlight what’s in it for them. Think like your customer: are they looking for fast storm damage repair? A stress-free roof replacement? A lifetime guarantee? Spell it out. Strong, benefit-driven headers keep visitors from bouncing and push them to read more—and ultimately, take action.

Examples:

• “Get a Fast, Free Roofing Quote Today”
• “New Roof. Zero Stress. Lifetime Guarantee”
• “Storm Damage? Get Fast, Reliable Roofing Repairs in 24 Hours”
• “Protect Your Home with a Roof Built to Last — Free Estimate Today!”

“Having the right headline can increase your business by 300%.” Backlinko

Choose wisely—we can help. Call now for a consultation.

Tip 2: Show Off Your Roofing Skills in Style

This is the place to shine. Choose visuals that help potential clients trust you quickly. Show your professionalism, your precision, and your results. Use drone shots to highlight the quality and scale of your work—these are some of the most effective images for roofing pages. A clean, high-resolution photo of a before-and-after project or a team member at work builds instant credibility. Add real images of your crew, your trucks, and your happy customers. People want to see who they’re hiring, not just stock photos.

More on why these types of graphics work:

• Drone shots give potential customers a bird’s-eye view of your craftsmanship, showing the full scope, precision, and scale of your roofing projects. This builds instant credibility and trust—people can see the quality for themselves, which is far more convincing than just telling them. It also sets your company apart as professional and modern. A caption for this type of picture could be, “See the full picture—precision, scale, and quality from every angle.” 
• A clean, high-resolution before-and-after photo instantly shows the transformation your roofing company delivers. It highlights your skill, builds trust, and gives potential customers visual proof of your results—no guesswork, just clear impact. A caption for this type of picture could be, “Proof you can see—real results from start to finish.” 
• Photos of your team in action—on the roof, with your trucks, using tools—show you’re the real deal. They add authenticity, build trust, and make your company feel approachable and professional. Customers want to see who they’re hiring, not just the result. A caption for this type of picture could be, “Real people. Real work. The team you can trust.” 
• Photos of happy customers create instant social proof. They show real people who trust your work and are satisfied with the results. Smiling faces build connection and credibility, helping new customers feel confident choosing you. A caption for this type of picture could be, “Happy customers, proven results—trust built one roof at a time.”

Go a step further with short videos—these convert better than text alone. A quick walkthrough of your roofing process or a satisfied customer sharing their experience on camera can be powerful. Include badges of your roofing certifications, memberships, or awards to show you’re legit. Keep your layout clean and consistent, using visuals to guide attention to your CTA. Update your gallery often to reflect current projects and test new visuals to see what drives more calls or quote requests.

“Pages with relevant images average 94% more views than those without.” MDG Advertising

Tip 3: Tell Them Exactly What to Do (And Make It Easy)

Stick to one clear Call to Action (CTA) and make it impossible to miss. Along with a clear, bold CTA, using relevant keywords in your body copy—like “roof repair,” “free roof estimate,” or “emergency roofing service”—helps your page rank higher in search results. This brings in more organic traffic and ensures your message reaches the right people who are already looking for your services.

Place it above the fold and repeat it throughout the page. 

People like being told what to do, especially when they’re looking for fast answers and solutions. A bold button or banner with strong action verbs gives direction and builds momentum. Don’t make them guess what to do next.

It’s surprising, but 70% of small businesses miss out on leads by not including a strong CTA. This often happens because they assume customers will know what to do next, or they’re unsure how to phrase it. The fix is simple: be clear, be bold, and give one direct action, like “Get a Free Estimate.” Make it easy to see and repeat it throughout the page. A strong CTA guides your visitors and turns interest into action.

Here are some examples we have discussed in more detail:

1. Using Vague or Weak Language
   A generic CTA like “Learn More” doesn’t drive action. People need clear direction. Strong CTAs like “Get a Free Roof Inspection” or “Schedule My Estimate Now” tell users exactly what to expect. Studies show that action-oriented language can boost click-through rates by up to 90%.
2. Hiding the CTA Below the Fold
   If visitors have to scroll to find your CTA, many won’t bother. Keep your primary call-to-action above the fold—where it’s instantly visible—and repeat it throughout the page. Research shows that landing pages with CTAs placed high up convert significantly better than those that bury them.
3. Offering Too Many Options
   Multiple CTAs (“Call now,” “Email us,” “Fill out this form,” “Download our guide”) overwhelm visitors and dilute your message. Focus on one main CTA per landing page. Pages with a single, focused goal can convert up to 3x higher than pages with multiple competing CTAs.

Use buttons with bright colors, large text, and simple copy. Think about what action you want them to take and how you can say it in a way that fits your business. Would “Get a Fast Quote” fit your brand better than “Request a Free Inspection”? Test it. What you say and how you say it can be the difference between a bounce and a booked job.

Tip 4: Let Happy Clients Do the Talking

Let your satisfied customers be your best salespeople. Their words carry more weight than anything you could say about yourself. Positive reviews on Google or Facebook not only boost trust, but they also help your local SEO. That means when someone searches “roofer near me,” your business is more likely to show up. Ask your happy customers to leave a quick review and make it easy for them with a direct link. Choose the best ones to feature on your landing page with names, photos (with permission), and star ratings to increase credibility at a glance.

Take it a step further with testimonials. These go beyond a star rating—they tell a story. A short video or written statement with real details about your service builds instant trust. Add a few throughout your landing page or create a dedicated section. Don’t forget your certifications! Display badges or memberships you’ve earned to show you’re the real deal. All of this is simple to set up, and it works—real stories and real proof lead to real results.

Does this feel daunting? Have you asked for testimonials before? It’s okay, you can start asking and collecting these now. Here are a couple of ways to start.

Post-Project Thank You Call or Visit –
“Thanks again for trusting us with your roof! If you know anyone else who needs roofing help, we’d love to support them too. Feel free to pass along our name—we’ll take great care of them.”

Follow-Up Email with a Referral Bonus –
“We hope you’re loving your new roof! We grow through word of mouth—if you refer a friend or neighbor and they book with us, we’ll send you a $100 thank-you gift. Just have them mention your name when they call.”

“88% of consumers trust online reviews as much as personal recommendations.” Roofing Webmasters

Remember use:

• Google and Yelp reviews
• Social media testimonials
• Video testimonials
• Trust badges: certifications, awards, associations

Need help getting those client videos together? Call us today at 559-623-5292 to start your roofing video marketing today.

Tip 5: Keep Forms Simple and Mobile-Ready

Ask for just the basics. Name, phone number, and a quick note are enough to get started. You can ask for more once they’ve said “Yes.”

And don’t skip mobile optimization!
Most of your traffic is from mobile devices. Make sure:

• Buttons are large
• Dropdowns are smooth
• Text is readable
• No pinching or zooming needed

Frustration = bounce.

Tip 6: Spotlight What Makes You Different

Why should they choose you over the competition? Highlight what sets you apart. Do you offer same-day service? A lifetime guarantee? Free, no-pressure estimates? These aren’t just perks—they’re proof that you go above and beyond. Most roofing companies blend, but showing how you’re different makes people pay attention and builds trust faster.

When potential customers land on your page, they’re asking, “Why you?” Give them a clear answer. Maybe it’s your fast response time, top-rated customer service, or detailed project walkthroughs. Don’t keep your best features a secret—shine a spotlight on them. It’s what moves people from browsing to calling.

Here are some examples of how you can do this visually on your landing page:

• Lifetime Warranties: Use a bold badge or icon that says “Lifetime Warranty Included” near your CTA or project photos. Add a short line like “We stand behind every roof for life—guaranteed” to reinforce long-term trust.
• Fast Turnaround Times: Highlight with phrasing like “Roof repairs in 48 hours” or “New roofs installed in under a week.” Pair it with a visual timeline or quick-step process graphic to show how fast and easy it is to work with you.

Top-Rated Customer Service: Feature a star-rating graphic (like 5 stars from Google or Yelp) and a short testimonial with a customer photo. Use phrasing like “Rated #1 for customer care in [Your City]” or “Real people. Real reviews. Real results.” to build credibility.

If you’ve got a bonus, brag about it. People want to know they’re getting extra value. We know how to sell your many attributes. Schedule your free consultation today, and we will have you up and running in no time.

Tip 7: Be Fast. Be Mobile. Be Ready

You have just a few seconds to make an impression. If your page is slow or glitchy on mobile, your lead is gone. 53% of mobile users will leave after three seconds and never come back. That’s a huge chunk of potential customers lost to slow load times alone.

Compressed images, clean code, and lightweight themes speed up your landing page load times, which keeps visitors engaged, reduces bounce rates, and boosts your search rankings—crucial for getting and keeping leads. Use tools like TinyPNG for image compression, Google PageSpeed Insights to check performance, and lightweight WordPress themes like Astra or GeneratePress to optimize your site. Combine this with touch-friendly navigation, clear menus, and mobile-friendly layouts to ensure a smooth experience on any device. If it feels overwhelming, a skilled web developer can help make your page fast, clean, and ready to convert visitors into customers.

If this feels like a lot, don’t stress. You don’t have to figure it all out on your own. Your time is best spent on what you do best—roofs. Let us handle the updates and strategy that will get you more calls and more work. We’ve got you covered.

Final Words: Your Landing Page = Your Roof Pitch

“You never get a second chance to make a first impression.” Will Rogers

This timeless quote highlights the importance of getting it right the first time, exactly why your landing page needs to shine from the start.

Use:

• Clear Headlines
• Trust-Building Visuals
• One bold CTA
• Glowing Reviews
• Simple Forms
• Speed and Mobile-Friendliness

Give people every reason to say “Yes”—and no reason to click away. A strong landing page is your best chance to grab attention, build trust, and turn visitors into leads. If your page isn’t clear, fast, and focused on the customer’s needs, they’ll move on. Upleveling your landing page means more calls, more quotes, and more jobs. Don’t leave money on the table—make every click count.

Turn clicks into customers. Book your free strategy call today.

Call now. Get leads. Close jobs.

~ Are you looking for more on how you can stand out from the competition? Here is another source: Creative Roofing Ads That Work in 2025 – Tips For Roofers