On May 7, 2025, GOOGL stock dropped 7.51% in one day! This decline erased $140 billion from the company’s market value. The primary reason for this sharp drop appears to be testimony given by an Apple executive during a federal antitrust trial in Washington, D.C. Eddy Cue, Apple’s senior vice president of services, reportedly stated that Google search traffic on Apple’s Safari browser declined last month for the first time in 20 years. He attributed this decline to the rising competition from AI-driven search platforms like ChatGPT and Perplexity.
What Does This Mean For Your Roofing Business?
The potential disruption to traditional search emphasizes the need for roofing businesses to diversify their marketing efforts to continue generating ai roofing leads. Moreover, it will be important to adapt your SEO strategies to account for generative AI models. This way, your roofing business can still show up as an option when customers use AI search results or tools.
What Factors Influence The AI Search Results For Roofing Businesses?
This is an area of study that is continually evolving; however, as of this writing, we have done some research. To find our answers, we asked different AI programs the same three questions:
- Who is the best roofing company in Denver, CO?
- What factors did you consider to arrive at your choices?
- How much weight percentage did you allocate to each category to determine your choices?
Based on those questions, we gathered the data and found the following:
Average Total Results
| Main Category | Sub Category | Weight of Category % |
|---|---|---|
| Reputation and Trust | ||
| Community Reputation | 2% | |
| BBB Accreditation and Rating | 3% | |
| Reviews | 27% | |
| Friends and Family | 2% | |
| Experience and Quality | ||
| Experience and Longevity | 19% | |
| Certifications/Awards | 10% | |
| Workmanship Guarantee | 7% | |
| Service and Operations | ||
| Service Offerings | 7% | |
| Pricing & Transparency | 4% | |
| Communication & Professionalism | 2% | |
| Proper Insurance | 7% | |
| Market Presence | ||
| Local Presence | 5% | |
| Frequency of Appearance and Prominence | 3% |
Source: Semrush.com
Which Search AI Models Have The Most Traffic?
There are many AI choices to choose from. However, Gemini and ChatGPT are the ones that get the most traffic. Therefore, it would seem logical to focus our (GEO) efforts on Gemini and ChatGPT to capture more ai roofing leads.
AI models, particularly those used in local search and recommendations, learn from and process vast amounts of online data to evaluate businesses and generate ai roofing leads.
By optimizing these areas, a roofing business can ensure that positive and relevant information is readily available for AI to find and interpret, thus increasing ai roofing leads.
How To Get Your Roofing Business To Show Up In AI Search Results and Increase Ai Roofing Leads
Participate In Local Events To Increase Your Community Reputation
AI models can pick up on mentions and sentiment related to your business in local online spaces, news articles, community forums, and social media. A strong positive presence within the local community signals trust and reliability.
How to Optimize:
- Engage Locally: Participate in and sponsor local events, charities, and sports teams.
- Local Partnerships: Collaborate with other reputable local businesses (e.g., real estate agents, home inspectors) and ensure these partnerships are mentioned online (e.g., blog posts, social media tags).
- Share Local News: If your business is involved in a local project or event, try to get it featured in local news outlets (online versions are key for AI).
- Geotagging: When posting on social media or adding photos online, use location tags for your location or specific neighborhoods you serve.
Get BBB Accreditation and Strive for an A+ Rating
The Better Business Bureau is a trusted, third-party source for evaluating business practices and handling complaints. AI models often give significant weight to credible external validations like BBB ratings when assessing a company’s trustworthiness and reliability, which in turn affects the amount of AI roofing leads generated.
How to Optimize:
- Seek Accreditation: Apply for and maintain BBB accreditation by meeting their standards for ethical business practices.
- Maintain a High Rating: Proactively address and resolve any customer complaints filed with the BBB in a timely and satisfactory manner to maintain an A+ or A rating.
- Link to Your BBB Profile: Prominently display your BBB accreditation badge and link to your BBB profile on your website.
Get 5-Star Online Reviews From Reputable Sources
Online reviews are a primary source of direct customer feedback. AI models analyze the volume, average rating, sentiment (positive/negative), and content of reviews across various platforms to understand customer satisfaction and identify common themes about your service quality, professionalism, and reliability. Positive reviews can significantly improve your ai roofing leads.
How to Optimize:
- Encourage Reviews: Actively ask satisfied customers to leave reviews on major platforms like Google Business Profile, Yelp, and industry-specific sites. Make it easy for them by providing direct links or QR codes.
- Respond to All Reviews: Respond promptly and professionally to both positive and negative reviews. Thank customers for positive feedback and offer to resolve issues for negative reviews publicly (and then take the conversation private). This shows AI (and potential customers) that you are engaged and care about customer satisfaction.
- Monitor Review Platforms: Regularly check your profiles on different review sites to stay on top of new feedback.
- Encourage Detailed Reviews: When asking for reviews, politely encourage customers to mention specific aspects of your service they appreciated (e.g., communication, quality of work, timeliness). This provides richer data for AI analysis.
- This provides richer data for AI analysis and can help improve your AI roofing leads.
Get Friends and Family To Recommend You
The only reason this category is here is that Character.ai recommended this option when choosing the best roofing company.
While AI doesn’t directly track individual “friends and family” recommendations, positive word-of-mouth in the real world often translates into positive online signals over time (e.g., more searches for your business name, positive mentions in local online groups if those are publicly accessible to AI, and increased business leading to more reviews), indirectly influencing ai roofing leads.
How to Optimize:
- Provide Excellent Service: The best way to get word-of-mouth referrals is to consistently deliver high-quality work and exceptional customer service (which also boosts your online reviews, a factor AI can directly measure).
- Referral Program: Implement a customer referral program to incentivize satisfied clients to recommend your business to their network.
Showcase Your Roofing Experience and Longevity
The number of years a business has been operating and the breadth of their experience (number of projects, types of projects) are indicators of stability, knowledge, and proven ability. AI can factor this into its evaluation of a company’s reliability and its propensity to provide quality AI roofing leads.
How to Optimize:
- Prominently Display Years in Business: Feature how long you’ve been serving your service area on your website (About Us page, homepage footer), social media profiles, and business directories.
- Showcase Your Portfolio: Create a detailed online portfolio of completed roofing projects, ideally categorized by type of roof, location, and scope. This demonstrates experience with various challenges.
- Share Company History: On your website’s About Us page, share the story of your business, highlighting key milestones and your commitment to your community.
- This demonstrates experience with various challenges and can be attractive to customers searching for AI roofing leads.
Proudly Display Your Roofing Certifications and Awards
Third-party certifications from reputable manufacturers (like GAF, Owens Corning, and CertainTeed) and industry awards validate your company’s adherence to quality standards, technical expertise, and business excellence. AI models recognize these as strong signals of credibility.
How to Optimize:
- Obtain and Maintain Certifications: Pursue and keep current relevant manufacturer certifications. These often provide access to enhanced warranties, which is another positive signal.
- Apply for Local and Industry Awards: Identify and apply for local business awards and roofing industry awards.
- Showcase Certifications and Awards: Display badges and mention your certifications and awards prominently on your website, marketing materials, and online profiles. Include details about what the certification or award signifies.
- These often provide access to enhanced warranties, which is another positive signal for AI roofing leads.
How to Optimize Your Workmanship Guarantee for AI Visibility
Offering a strong workmanship guarantee signals confidence in the quality of your labor and assures customers. AI can identify mentions of guarantees as a positive trust factor.
How to Optimize:
- Develop a Clear Guarantee: Have a well-defined workmanship guarantee outlining what is covered and for how long.
- Promote Your Guarantee: Clearly state your workmanship guarantee on your website (e.g., on service pages, a dedicated warranty page), in your quotes and contracts, and in your marketing materials. Explain the value it provides to the customer.
Why AI Cares About Service and Operations
While “Service and Operations” is broad, AI infers the quality of your operations through the outcomes reflected in other areas, particularly customer reviews (e.g., comments on efficiency, cleanliness, project management). Smooth operations lead to positive feedback that AI detects.
How to Optimize:
- Streamline Processes: Ensure your internal processes for quoting, scheduling, project management, and cleanup are efficient and customer-friendly.
- Train Your Team: Invest in ongoing training for your roofing crews and staff to ensure high-quality work and professional conduct.
- Utilize Technology: Consider using project management software or customer relationship management (CRM) tools that can help with organization and communication (and may have integrations that expose positive data signals).
- List All Services: Provide a comprehensive and clear list of all your roofing services on your website, Google Business Profile, and other online directories. This includes residential roofing, commercial roofing, specific materials (asphalt shingles, tile, metal, flat roofs), repairs, inspections, maintenance, and potentially related services like gutter or skylight work.
- Create Dedicated Service Pages: For major services, create dedicated pages on your website with detailed descriptions, benefits, and relevant keywords.
Show Clear Pricing & Transparency For Increased Trust
While AI doesn’t typically display exact pricing in general search results, customer reviews often mention pricing and whether it was fair or transparent. Positive mentions of transparency build trust, which AI can factor into reputation and influence the generation of AI roofing leads.
How to Optimize:
- Provide Detailed Quotes: Offer clear, itemized quotes that explain all costs involved.
- Be Transparent About Potential Issues: Communicate proactively with clients about any potential unforeseen issues that could affect the cost or timeline.
- Highlight Transparency in Marketing: If transparency is a core value, mention it on your website and in your communication. Encourage customers to comment on your transparency in their reviews.
Enhance Communication & Professionalism
Effective communication and professional conduct are key drivers of positive customer experiences, which are heavily reflected in online reviews. AI analyzes review sentiment related to these factors to gauge the potential of a business to provide quality ai roofing leads.
How to Optimize:
- Set Clear Expectations: Communicate timelines, project stages, potential disruptions, and what the customer can expect throughout the process.
- Provide Regular Updates: Keep customers informed about the progress of their project.
- Be Responsive: Respond to customer inquiries and concerns promptly and courteously.
- Ensure Professional Conduct: All team members should be professional, respectful, and mindful of the customer’s property.
- Encourage Feedback on Communication: Inquire specifically about the customer’s experience with your communication and professionalism when seeking reviews.
Get Up To Date and Proper Insurance
While AI in general search might not directly rank based on your specific insurance policy details, having proper insurance is a fundamental aspect of being a legitimate and reliable business.
Many platforms that AI uses for business data (like BBB or some directories) may verify insurance. Certifications that AI values often require proper insurance.
How to Optimize:
- Maintain Adequate Coverage: Ensure you have comprehensive general liability and workers’ compensation insurance.
- Be Ready to Provide Proof: Have your insurance certificates readily available to provide to clients upon request. While not a direct AI display factor, it’s crucial for building trust with customers who might leave reviews that AI will see.
Establish A Strong Local Presence
AI and local search algorithms prioritize businesses that are physically located near the searcher and have a strong online presence tied to that location. Optimizing for local presence is crucial for generating ai roofing leads.
How to Optimize:
- Optimize Google Business Profile: Claim and fully optimize your Google Business Profile listing with accurate information, services, photos, and hours. Select the most relevant categories.
- Local Citations: Ensure your business name, address, and phone number (NAP) are consistent across numerous online directories (Yelp, Yellow Pages, industry-specific directories).
- Local Keywords: Incorporate location-specific keywords (e.g., “San Diego roofing,” “roof repair La Jolla”) on your website content and online profiles.
- Local Content: Create website content relevant to the San Diego area, such as blog posts about roofing challenges in the local climate or projects completed in specific San Diego neighborhoods.
Frequency of Appearance and Prominence
Businesses that appear frequently and have a strong, consistent presence across various online platforms are perceived as more prominent and established. AI considers this as a factor in ranking and recommendations.
How to Optimize:
- Consistent Online Presence: Maintain active profiles on relevant social media platforms and online directories.
- Website Authority: Build a strong, user-friendly, and informative website with good SEO.
- Earn Backlinks: Get links to your website from other reputable local websites or industry resources.
- Public Relations: Seek opportunities for positive media mentions or features.
- Consistent Branding: Use consistent branding elements (logo, name, messaging) across all online platforms.
By focusing on these areas, your roofing business can build a robust and positive online footprint that is optimized for the criteria AI models are likely to use when recommending service-based businesses to customers, and ultimately, help you secure more ai roofing leads.
If you would like to learn more about how we can help you get more quality AI roofing leads for your business, then make sure to contact us today and schedule a free strategy call.
